Australia has one of the strongest, most competitive and open economies in the world. Historically seen as suffering from its remoteness from Europe, today Australia benefits from its strategic location on the doorstep of Asia. This strategic proximity matched with world-class infrastructure and an excellent quality of life, underpin Australia’s impressive economic record, making the country an attractive place to do business.
The Australian economy is mature, stable and highly developed. Its location on the doorstep of Asia has enabled it to take advantage of the region’s rapid economic development.
As Australia’s economy has developed, it has put a greater emphasis on professional services and technology. Telecoms, financial services, education, scientific and technical services all constitute an increasing share of the Australian economy .
Australia has an expanding, multi-faceted digital economy with e-ready government, industries and consumers and an accomplished and innovative ICT R&D sector. The country’s economic transition and the need for efficiency gains is driving demand for digital technologies and creating strong opportunities across economy, including in collaborative R&D, digital infrastructure and data centres, cyber security, financial services (Fintech/RegTech), agribusiness and food (Agtech), resources and energy, digital health, transport and logistics, government services, education and tourism.
Routes to Growth
• Direct Sales – First wins in the market are crucial and whether they are through distribution agreements or end customers, they are the platform to be used to build a more comprehensive market presence and investment for scaling sales in the region.
• Strategic Partnership – Partnerships can come in many forms depending on the maturity of the business, as such as agents, joint ventures, distributors and wholesalers can help achieve scale.
• Local Office – Having established a local corporate entity, the company’s long-term commitment to the market allows it to develop the dedicated resources to build leads, support customers, drive sales and serve as a platform for scale and growth.
During this uncertain time, Australia continues to offer a safe, stable and welcoming environment for international companies looking to start or scale their businesses here. In mid 2020, the Australian government has injected a total of $320 billion into the economy to support Australian business and workers during COVID and to ensure economic activities resume quickly. Australia’s resilience is underpinned by a diversified mix of successful industries with goods and services accounting for over 80% of gross value add (GVA).
“We help match international businesses to Australian customers and navigate this new world as our Competitive Advantage”