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Market Discovery

Viable and sustainable market entry strategies in new geographic markets.

Would you like to take advantage of Australia’s economic strength?

Our Market Discovery service is an intensive and comprehensive 3 month engagement designed to both develop and execute your vision for expansion in Australia and across the Asia Pacific region.

Our team of Sales, Marketing and Technical professionals will engage as your primary feet on the ground, working collaboratively with you to develop and execute the go-to-market Strategy.  We’ll conduct extensive market research and provide a comprehensive customer and territory plan which our team will execute against.  The team will immerse themselves in your solutions and operate as an extension of your team to identify, capture and explore opportunities for your solution in the region.

With governance, milestones and agreed deliverables built into the solution, we ensure that our carefully selected team have the necessary domain expertise, credentials and business networks to meet our mutually agreed KPIs for the project.

The Market Discovery typically covers the following areas but is generally customised to suit your requirements and budget:

 

  • Market Entry Strategy Creation
  • Customer and Territory Planning
  • Direct Customer Business Development Activity
  • Regulator and Industry Engagement
  • Identify, capture and exploit engagement opportunities.
  • Develop long term strategic roadmap for the business in the APAC region

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